“India is the cradle of human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition.”
– Mark Twain
Diverse Culture
The Country
India has an astounding diversity of cultures and people. Over 1.4 billion people from varied backgrounds and regions make up the country, of which 50 percent are 25 years old or younger. There are several factors that make India one of the most active markets in the world including a progressive upper middle class, a rising middle class with disposable income, and young upwardly-mobile professionals with travel aspirations. India also has the second-highest number of smartphone users and fast-growing high-speed Internet connections making it a very lucrative source market.
The Young India
The Opportunity
With the growing number of domestic and international trips per year, India boasts 137 airports of which 23 serve international flights. Fuelled by tier-1 and tier-2 cities, international departures are set to grow exponentially in the coming years. An average Indian consumer is well-read, informed, and spends more money per visit than their global counterparts.
India’s outbound MICE tourism market is also expected to grow from its current position, with Indians spending big on corporate travel. Weddings, too, form an irreplaceable part of our cultural fabric. Destination weddings have now become a flourishing possibility as more and more destinations are being explored for elaborate wedding celebrations. Niche travel segments such as solo travel, women-only travel, b-leisure, wellness, and adventure travel are blurring the line between traditional travel behaviours and the evolution of travel trends in India. With changing attitudes, spending habits, and new destination goals, travel is the new social currency.
Hi-Tech & Hi-Touch
India & Us
Backed by a team with a combined experience of 4 decades in the travel and tourism industry, our capabilities go beyond just meeting client objectives. From India’s hinterlands to its urban cities, our reach extends across the country. Be it training local travel agents or targeting online queries from third-party holiday marketplaces, we draw a deeper understanding of the Indian market to provide you with meaningful, holistic solutions.
From India’s hinterlands to its urban cities, our reach extends across the country. From training local travel agents to targeting online queries from third-party holiday marketplaces, we draw from our understanding of the Indian market to provide you meaningful, holistic solutions.
