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Indian travellers are now taking over two billion domestic and international trips per year with an upwards trajectory.
Fuelled by tier-1 and tier-2 cities, international departures are said to grow to 13.9 million by 2025*, with average Indian consumers spending more money per visit than their other global counterparts.
India’s outbound MICE tourism market is also expected to reach US $ 9 billion by the same year, with Indians spending big on corporate travel.
With changing attitudes, spending habits and new destination goals, travel is becoming an intrinsic part of the Indian mindset.
Consumer technology is enabling the older generation to research and guide their travel decisions, while giving social-media savvy millennials the chance to fulfill their travel aspirations seamlessly.
There still remains a vast untapped potential to unlock a sizeable customer base in the country, enabled by the right marketing, communication and sales tools.